GRACEHOUSE
GRACEHOUSE in Greenwood, IN is an Assemblies of God ministry passionate about equipping and encouraging people to live out the gospel in meaningful ways right where they are—in their family, their workplace, and their community.
As a Creative Team Volunteer, I:
- Developed a social media strategy & weekly social media calendar
- Designed engaging content for GRACEHOUSE's Instagram and Facebook, including stories, reels, carousels, and static posts.
- Contributed significantly to their rebranding initiative in November 2025 by designing signage, posters, and promotional materials.
As part of their Photography Team, I shot dynamic photos and video content of services and events for marketing and communications.
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Feed graphics for promotional giveaways and events. Responsible for feed graphic.
Strategy &
Deliverables
Core objectives were to increase engagement and awareness of GRACEHOUSE’s services and weekly events on their Instagram and Facebook.
KPIs included organic reach, views, and engagement, including likes, shares, and comments.
Strategy began by focusing on the target demographic for each platform and understanding their key pain points and needs for interacting with GRACEHOUSE’s social media. Emphasis was placed on encouraging UGC as a community-building tool and incorporating consistent, scheduled buildup for events in a variety of content formats. Throughout the week, sermon content was used to encourage, inspire, and equip audiences online.
Once the strategy was defined, a social media calendar was developed to structure posting initiatives. Content creation utilized high-quality photography and on-brand graphics for brand awareness.
Reels highlighting events and services. Not responsible for dronework.
The Results.
Content showed an 7.4% increase in interactions compared to previous content. Overall, views increased by 1.2%.
As a ministry, GRACEHOUSE’s social media presence reflects its love for God and for people. By incorporating authentic UGC, I boosted engagement and interactions on their Instagram and Facebook platforms.
Final Numbers: 7.4% increase in content interactions (29.4K). 1.2% increase in views.