GRACEHOUSE YOUNG ADULTS
GRACEHOUSE Young Adults is the YA child ministry of GRACEHOUSE. GRACEHOUSE YA seeks to make YA disciples through Genuine Experience with God, Authentic Community, and Discovering Next Steps. They are committed to ministering the Gospel authentically and discpling YAs through every challenge and season of life.
As a YA Creative Team Volunteer (2023-2024) and Team Lead (2025-2026), I:
- Rebranded YA as part of GRACEHOUSE's larger rebranding initiative.
- Lead the content team in creating consistent branding and promotional material, including logos, fonts, colors, merchandise, and printed media.
- Analyzed and researched current social media trends and implemented them according to mission values and goals.
- Created content calendar and scheduled posts and other media as needed.
- Filmed and edited video content for use in Instagram reels.
- Shot photography of services and events.
Client:
Year:
Role:
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Tools Used:
Social media feed graphics promoting YA services and events. Responsible for graphics and caption copy.
Strategy &
Deliverables
Core objectives were to increase engagement and awareness of GRACEHOUSE Young Adults’ weekly services and events on their Instagram and Facebook pages.
Key Performance Indicators (KPIs) for the project included monitoring awareness through views and engagement through shares and comments.
Core strategy focused on showcasing the experience of YA —authentic glimpses into everyday moments throughout the services. Photography showcasing real, authentic moments like friends hugging or laughing together, and moments of speakers drove engagement and created a powerful sense of FOMO.
Visual strategy emphasized indie and vintage effects through grain, paper, and scribble textures– appealing to young adults’ focus on vintage style.
Content mix primarily focused on feed and story graphics for optimal engagement and awareness. Reels featuring small group leaders promoted engagement and awareness objectives by showing the real faces of YA a newcomer would first see.
Social Media Reels highlighting events. Responsible for scripting, editing, and cover reel graphics.
The Results.
Content between June 2024 and December 2025 showed a 296.8% increase in content reach (18.3k), a 100% increase in interactions (1.6k), and a 325.6% increase in page visits (3.4k) on Instagram. Facebook also saw significant growth with a 98.1% increase in content interactions (1.2K), and 345.6% increase in page visits (3.3K).
Young Adults desire community and are avid digital natives. By focusing on the topic of community and showcasing the GRACEHOUSE YA experience, we attract interested audiences and improve core metrics.
Final Numbers: 296.8% increase in content reach, 100% increase in interactions, 325.6% increase in page visits on Instagram. 98.1% increase in content interactions (1.2K) and 345.6% (3.3K) increase in page visits on Facebook.