Andrea Anderson Realty
Andrea Anderson Realty is a real estate agent serving families in the South-Central Indiana area. With a global and national referral network, Andrea is passionate about serving her clients' needs.
As her social media manager, I have:
- Developed a comprehensive social media strategy.
- Created content calendar for 3x weekly posting schedule.
- Performed routine industry and social media trend research.
- Designed engaging social media content for Facebook and Instagram.
- Shot B-Roll for reel content.
- Wrote reel scripts, planned shot lists, and edited reels.
- Maintained daily community engagement and responded to DMs.
- Prepared monthly analytic reports and tracked goal progress.
- Other duties: Designed email newsletters, automated DMs, and served as social media consultant.
June - Current: Serves as Social Media Strategy Consultant.
Client:
Year:
Role:
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Tools Used:
Carousels with a personal, business, and local content mix
Objectives & KPIs
Core Objectives Included:
- Reach 1,250+ followers on Instagram and 560+ on Facebook followers (15-20% increase) by the end of May 2026.
- Secure 10+ qualified leads (DMs, newsletter signups, Calendly sign-ups) through Andrea’s social media platforms by the end of May 2026.
- Maintain a minimum 10% growth in total interactions by the end of May 2026.
KPIs to track followers and interactions included follower count and post engagement, with a focus on shares and comments. The engagement rate is also tracked and compared against industry standards.
KPIs to track leads included link clicks, new DMs, Flodesk’s form signups, and ManyChat’s open rate. The conversion rate is also tracked and compared against industry standards.
Overall social media metrics tracked throughout the campaign included views, content interactions, followers, and link clicks.
Strategy &
Deliverables
By the time I joined, Andrea’s page had already gained 1000+ followers on Instagram and consistent engagement. Thus, I focused on improving consistency, clarifying her target audience, and refining her message. This strategy included a blend of personal content, educational content, and local content to position Andrea as more than a real estate agent.
With an audience of first-time homebuyers, particularly moms with young families, Andrea’s message needed to be relatable, authentic, and grounded in empowering buyers in the real estate journey. We rooted all content on Andrea’s own experience as a toddler mom to bridge that gap and build a personal connection.
Local content not only highlighted Andrea’s passion and love for supporting the local community but also strategically built online connections to many of the surrounding local businesses.
Example Social Media Reel Series focusing on personal growth and relatability
The Results.
Content showed significant increases across both platforms, with a 77.9% increase in content interactions (9.5K) on Instagram and 6.6% (3.4K)on Facebook , and a combined growth of 440 followers in 6 months, meeting project benchmarks.
Real Estate is a notoriously difficult industry to break into for social media. By understanding her target audience and clarifying her message, Andrea’s strategy reflects how audience-driven, niche content builds an engaged follower base
Final Numbers:
Instagram: 7.9% increase in content interactions (9.5K), 135.4% increase in followers (380), 55.8% increase in views (400.2K)
Facebook: 6.6% increase in content interactions (3.4K), 63.9% increase in followers (60).
“Lilly has been the role for me that I didn’t know I needed until I had my 2nd baby. I’ve been able to focus more on my clients, and she has grown my accounts substantially…she is a hard worker and very passionate about her field!”