812.671.2946

Midwest Computer
Solutions & Printing

Midwest Computer Solutions is a Columbus, IN-based business with 5 locations and over 25 years of service in the South-Central Indiana Region. When Midwest Computer Solutions opened a printing division in late 2023, they sought my help with social media management to promote their new division and grow their online presence.

 

As social media manager, I researched target audiences, developed a year-round social media strategy, created a monthly content calendar, and handled daily social media management, including concept/strategy development, post design and publishing, and community engagement. I also managed their Google Business Profile and created semi-monthly email newsletters.

Client:
Midwest Computer Solutions & Printing
Year:
December 2023 - May 2024
Role:
Social Media Manager
Category:
Social Media Management, Content Creation
Facebook-f Twitter Instagram Pinterest-p Behance

Tools Used:

Canva Icon
Blue and black Meta Business Suite Icon
Blue Facebook Icon
LinkedIn Icon
Adobe Creative Cloud Iconn
Mailchimp Icon
Title slide of a Digital Printing Carousel for Midwest Computer Solutions, linking to the external post.
Title slide of a Faxing Carousel for Midwest Computer Solutions, linking to the external post.
Title slide of a Finishing Services Carousel for Midwest Computer Solutions, linking to the external post.
Series of educational carousels establishing brand authority.

Strategy &
Deliverables

Core objectives were to increase brand engagement & brand awareness on Midwest Computer Solutions & Printing’s Facebook accounts, particularly for their printing division.

KPIs include organic views, post engagement/interactions, and profile followers.

Strategy began with an awareness campaign that balanced product features and company history, establishing brand authority in the printing industry, and inviting user engagement. A consistent posting schedule aided in algorithmic awareness. Semi-monthly newsletters reflected social media content, focusing on only one or two main themes per month. 

Strategy balanced paid and organic advertising, using the top-performing organic content types for paid advertising with Meta Ads.

Image of a wedding invite static social media post for Midwest Computer Solutions, linking to the external post.
Image of a wedding printing service static social media post for Midwest Computer Solutions, linking to the external post.
Image of a graduation card static social media post for Midwest Computer Solutions, linking to the external post.
Posts using seasonal marketing, linking key seasonal events with MWCP's offerings.

The Results.

Q1 Social Media Analytics showed a 251.1% increase in organic reach and a 199.3% increase in content interactions, including comments, likes, and reshares.

Detailed research on target audiences and a consistent social media schedule with content that relates to the audience were the core drivers behind these significant increases, proving the power of data-driven, client-focused strategy